5 Reasons Your Google AdWords Are Not Generating Revenue and How To Fix Them

We have heard it many times: “Google AdWords does not work! We are not seeing any ROI.”

In a perfect world, Google AdWords is a funnel you just turn on and everybody starts buying from you. Well it is not a perfect world and it is not that simple. We have seen success with Google AdWords for some of our clients. We are typically brought in after Google AdWords is setup and we see the reasons they are not seeing ROI.

5 Reasons Your Google AdWords Are Not Generating Revenue and How To Fix Them

Reason #1- Google AdWords is not connected to Google Analytics.

Quality Score in AdWords
  • The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.
  • Because we believe that better ads are a good thing for everyone, the AdWords system is set up to identify and reward quality ads. High-quality ads can give you a higher Ad Rank and lead to other potential benefits, including:
  • Lower costs-per-click
  • Better ad positions
  • Eligibility for ad extensions and other ad formats
  • Source: Google

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!