A customer journey map is an essential tool to understanding how a customer experiences your company. Although customer journey maps are great, not all customer journey maps are equally effective. It’s important to understand the right components needed for a customer journey map in addition to the best industry practices…

Many businesses today say their number one priority is to please customers. Although this sounds good, most companies are not even aware of how a customer interacts with their business and what pain points they have when accessing services. This leads to a gap in understanding the typical customer for…

Every business wants thousands of monthly visitors from Google landing on a variety of pages and converting them into customers. This can only be done with having a successful SEO strategy that is long-term oriented. An SEO strategy is the backbone of all SEO efforts for a company. …

An SEO audit is the process of analyzing different elements on your website that can impact performance on organic search rankings. A typical SEO audit should include real-time data from your website. The purpose of an SEO audit is to reveal any problems with your site SEO, so they can…

Many businesses today are aware of the numerous benefits of adopting SEO into their marketing efforts. From getting thousands of organic visitors to your site to building your domain authority, SEO is one of the best long-term marketing strategies for any business. …

So why would you want to perform an audit of Google Analytics on your website?

You want to have peace of mind knowing that you are collecting data that you can use to better inform your business decisions.

Be honest, you probably have not spent much time thinking about Google Analytics on your website. …

So, you’ve started a website? Congratulations! Getting your own site is key to running a successful business in 2021. Now that your business is online, you may be coming upon some follow-up questions — like what is SEO?

As you research the next steps for your new website, you’re going…

HubSpot recently conducted a survey What Consumers Want to See on Company Websites. I thought this would be a great opportunity to share those insights so your website will meet the needs of your ideal customer and guide them through their customer journey. …

Analytics That Profit

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!

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