Medium

Analytics That Profit

Analytics That Profit

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Apr 17

Why Using AI Tools Doesn’t Make You an Expert

Using AI tools doesn’t make you an expert-any more than looking at your own CT scan makes you a radiologist. It just means you’re holding…

Why Using AI Tools Doesn’t Make You an Expert

Analytics That Profit

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Mar 30

How To Know Your Google Ads Are Actually Working

How do you know if your Google Ads are actually working, or if you’re just paying for expensive clicks that never turn into customers?

How To Know Your Google Ads Are Actually Working- source medium — phil wiseman-analytics that profit

Analytics That Profit

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Mar 23

The Great AI Overview Illusion

I recently saw a post on LinkedIn by an “SEO Expert” stating, “If your current SEO cannot get you on ChatGPT in one week, you should fire…

The Great AI Overview Illusion

Analytics That Profit

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Feb 2

Understanding Bot Traffic: Why We Focus on Real Conversions

Bot traffic can quietly corrupt your analytics, making “performance” look better or worse than it really is and leading to bad marketing…

Understanding Bot Traffic: Why We Focus on Real Conversions

Analytics That Profit

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Nov 3, 2025

How Electricians Can Get More Phone Calls and New Clients

In today’s digital marketplace, most homeowners start their search for electrician services online. While search visibility is critical…

How Electricians Can Get More Phone Calls and New Clients

Analytics That Profit

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Nov 2, 2025

How to Get More Phone Calls for Your Plumbing Business

Attracting customers online is one thing, but turning those visitors into actual phone calls is what keeps your plumbing business thriving…

How to Get More Phone Calls for Your Plumbing Business

Analytics That Profit

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Oct 15, 2025

The Great Acronym Stampede: AIO, AEO, and GEO

Marketers love acronyms the way cats love boxes-irrationally and with wild abandon. Every week, there’s a shiny new one promising to…

The Great Acronym Stampede: AIO, AEO, GEO, and the Death of Common Sense in SEO-phil wiseman-analytics that profit

Analytics That Profit

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May 19, 2025

A Guide to Discovering Who Visits Your Website

If you’re a business owner who isn’t a website expert, you might wonder: “Who’s visiting my website, and why does it matter?”

A Guide to Discovering Who Visits Your Website

Analytics That Profit

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May 7, 2025

Do You Really Own Your Website? Questions Every Business Owner Must Ask

Do You Really Own Your Website? Key Questions Every Business Owner Should Ask

Do You Really Own Your Website? Questions Every Business Owner Must Ask

Analytics That Profit

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Feb 18, 2025

How to Measure What Truly Matters in Your Marketing Campaigns

How to Measure What Truly Matters in Your Marketing Campaigns

How to Measure What Truly Matters in Your Marketing Campaigns

Analytics That Profit

Analytics That Profit

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!

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