SEO Strategy: What You Need To Know

Every business wants thousands of monthly visitors from Google landing on a variety of pages and converting them into customers. This can only be done with having a successful SEO strategy that is long-term oriented. An SEO strategy is the backbone of all SEO efforts for a company. Without a proper SEO strategy, businesses can spend thousands of dollars on content marketing without any results to show for it.

What is an SEO strategy?

Content strategy: Your content strategy entails the type of content you’re going to write, and it helps you identify what type of visitors you want to attract to your site. Different aspects of content strategy include how much content you’re going to publish, how you’re going to promote content and what metrics you’re reaching for.

On-page SEO: On-page SEO consists of different types of practices you can do to optimize content for search engines. Different types of on-page SEO practices include internal linking, optimizing titles, URLs and more.

Keyword research: Keyword research is the process of looking for keywords that your website can rank for on search engines. With the right keyword research, you’ll be able to target low competition keywords and get organic visitors easier.Why is SEO strategy important?

Why is SEO strategy important?

https://www.analyticsthatprofit.com/technical-seo-website-audit

Tools for SEO strategy

Google Analytics: Google Analytics is a free tool that your website can use to get the most accurate data on traffic, audience and more. Google Analytics shows you exactly what pages on your site are getting views and what improvements you can make to get more traffic.

Google Search Console: Google Search Console is another free tool from Google and it shows you the clicks and impressions your site gets on Google along with many other technical aspects of your site. You can use Google Search Console to see if your pages are being indexed on Google and how to improve your coverage to get more clicks to your site.

Ubersuggest/Moz/Ahrefs: Ubersuggest, Moz, Ahrefs and similar tools are paid tools that help you estimate data on keywords, competitors and more. These tools are primarily used for keyword research and competitor research. For keyword research, these tools provide estimates on how many people are searching for a given keyword and how difficult it will be for your website to rank for those terms. You can do competitor research with these tools to see how much traffic a competitor is getting and what keywords they are ranking for.

To learn more about SEO strategy, get a free consultation here .

You might also want to read:

What is an SEO audit?

SEO Reporting For Small Business

How to know if your SEO is a scam

How to Optimize Your Blog Posts for SEO

Is Google My Business part of your SEO strategy?

What is SEO?

What You Need to Know Before You Pay for SEO Services

Originally published at https://www.analyticsthatprofit.com.

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!