Simple Steps To Design A Lead Qualification Strategy

Marketing complains that sales are not closing the great leads they send . Sales complains that marketing send them bad leads. What makes a lead good or bad?

How to Use Predictive Lead Scoring to Design A Lead Qualification Strategy

The sales cycle/process has evolved from a benefits/features model- look what I have for you- to a customer driven model- what do you have for me. The role of the salesperson has evolved dramatically in most market sectors. Spending time knocking on doors and making cold calls on the phone has become a dinosaur method of selling.

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!