The chances are good that if you own a local business, you’ve heard about Bing Places for Business. But, like other platforms for companies, you may be unsure how it works or how it can help your business. This helpful guide will tell you everything you need to know about Bing Places for Business, from creating and claiming your listing to optimizing and managing your listing to get the most out of this powerful marketing tool.
Creating and Claiming Your Listing on Bing places for business
The first step to taking advantage of Bing Places for Business is creating and claiming your listing. Doing so is straightforward and only takes a few minutes. Next, go to the Bing Places for Business website and click on the “Add your business” button to start the process.
You’ll find yourself at a prompt asking you to enter your business information, including your business name, address, phone number, website, and category. You can also add a description of your business, hours of operation, etc.
Once you have entered all your information, click on the “Create Listing” button, and that’s it!
Now that your listing is active, the next step is to claim it. Claiming your listing allows you to verify your business information and gives you control over what appears on your listing.
Go to the Bing Places for Business website and search for your business to claim your listing. Once you find your business listing, click on the “Claim Listing” button.
You will then sign in with a Microsoft account or create a new one. Once you have signed in to your profile, follow the instructions to verify your business.
Once your business is verified, you will be able to edit and manage your listing.
Bing places for business: Editing and Managing Your Listing
Once you’ve claimed your business listing, you’ll be able to edit and manage your information. That includes adding or editing photos and hours of operation. You can also add a description, website URL, and social media links to help customers find your business.
Log in to the Bing Places for Business website and click on the “Edit Listing” button to access these features. From there, you’ll be able to make any changes you want.
Optimizing Your Listing on Bing places for business
Even if you have a great listing, it’s essential to optimize it so that customers can find you. You can immediately take a few practical steps to maximize your listing and help it stand out from the competition.
The first step is to ensure your business information is correct and up-to-date. That includes your hours of operation, contact information, website, and driving directions. If any of this information is incorrect, customers may have difficulty finding you or may go to a competitor instead.
The second step is to add photos to your listing. Customers are more likely to click on listings with pictures, which is a top way to get more traffic to your listing.
The third step is to add more details to your listing.
How to Use the Free Feature of Bing Places for Business to Boost Your Online Presence
Don’t forget the importance of analytics for your website. The only way to find out how good Bing Places for Business referrals are is to measure and analyze their visits. Although Bing has a much smaller share of the search market than Google, the quality is high, especially when it comes to converting.
Assuming you have a website, the first step is to install Google Analytics tracking code. That will allow you to track traffic from all sources, including Bing Places for Business referrals. If you don’t have a corporate website, you can still use this feature by creating a free account with Google Places.
Once you install your tracking code, the next step is to set up a goal in Google Analytics. An objective could be as simple as getting people to visit your website from Bing, or it could be something more complex like downloading a white paper or making a purchase.
The final step is to measure the results. You’ll need to go to the ‘Traffic Sources’ report in Google Analytics and look at the ‘Referrals’ section. Here, you’ll see how much traffic Bing Places for Business is sending you and what percentage of visitors are converting into leads or customers.
Bing Places For Business Free Tools And Services To Improve Customer Relationships
One of the best things about Bing Places for Business is the free tools and services it offers to help improve customer relationships. Business owners can use these tools to track how customers are finding their business, respond to customer reviews and more.
The first tool is the Insights and tips feature. This tool empowers business owners to see how customers are finding their business. For example, it displays how people find your company and website. Using this information, you can improve your marketing efforts to help reach more customers.
When you connect Bing Webmaster tools you receive information similar to Google Search Console.
Bing Places Map Embed
For example, you can create custom maps or embed your listing on your website.
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Bing places for business is an excellent tool to improve local search results- Local SEO — and provides reputable backlinks to your website.