So why would you want to perform an audit of Google Analytics on your website?

You want to have peace of mind knowing that you are collecting data that you can use to better inform your business decisions.

Be honest, you probably have not spent much time thinking about Google Analytics on your website. An audit allows you to gather information that you can share with your web designer/developer and ask questions about what Google Analytics is supposed to do.

Use the Google chrome extension as part of your audit.

A critical piece to any audit of Google Analytics is to make sure that Google Analytics is installed correctly and collecting data. Just launch your Chrome browser and go to extensions and add the extension. One very nice benefit of this extension is…


So, you’ve started a website? Congratulations! Getting your own site is key to running a successful business in 2021. Now that your business is online, you may be coming upon some follow-up questions — like what is SEO?

As you research the next steps for your new website, you’re going to see the acronym SEO come up a lot. SEO stands for search engine optimization, and is a free practice that you can use to increase the amount of traffic to your website.

At first, using SEO might feel like a bit much. But, once you’re familiar with how it…


HubSpot recently conducted a survey What Consumers Want to See on Company Websites. I thought this would be a great opportunity to share those insights so your website will meet the needs of your ideal customer and guide them through their customer journey. The old adage is true: Give the people what they want.

what visitors want to see on your website in 2021_analytics that profit
what visitors want to see on your website in 2021_analytics that profit

Plan your business website with these 4 essential elements :

  • The Purpose Of Your Website
  • Identifying Your Target Audience
  • Generating The Right Content
  • How To Measure Success

Here are some enlightening facts from Google:


I know what you are thinking. Phil is a programmatic nerd. Did he get all sentimental and wax nostalgic when cleaning up his office? The answer is no. I did however reflect on several things as I was organizing content in my office. Just like you I have had several interesting career paths that are not linear. I started out as a lab technician and ended up as a data nerd in marketing. Does this even make sense? The reality is in 2020 most of you had to rethink how you did business and had to decide what was working…


The success to any marketing effort begins with a solid measurement plan. If you don’t know where you are going, how will you know when you get there?

When it comes to digital marketing for small business, we really like to use the information provided by Google Analytics to develop a measurement plan. If you are not familiar with Google Analytics, you need to know that it is free and easy to install on your website. Don’t know know if you have it? Schedule A Time To Talk.

How do you develop a measurement plan? Watch this video from Google.


I recently had the opportunity to work with a well-known SME (Subject Matter Expert) who needed to evolve their marketing. In the past, they were so well-known their calendar was full of keynote speaking engagements. The overnight metamorphosis to virtual meetings changed everything. The big events were gone. These opportunities seemed to have evaporated. A quick evolution to digital marketing was necessary. A quick internet search for them was puzzling. None of the information was congruent; different phone numbers and addresses, their personal images were not the same…you quickly became confused. Was this the person I was looking for? …


Hi, it’s Phil Wiseman with Analytics That Profit, and today I want to share one of my favorite HubSpot productivity tools, Meetings.

So, if you’ve received an email from me, you’ve seen in the footer in my email, “Schedule a time to talk”.


As an owner of a small business, it is critical to know if your website is just getting clicks or are those clicks becoming customers.

There are several questions that every small business owner wants to know about their website.

Who is visiting my website?

What are they doing when they are on my website?

How did they find my website?

Who is visiting my website?

How do you know who is visiting your website? It’s not like they come to your website and fill out a form telling you everything about themselves. Even if you had a form, not everyone is going to fill it out. Maybe you should make it mandatory they fill it out before they can explore your website. That is just…


Today we’re gonna talk about a great productivity hack inside of Hubspot called Sequences.

What exactly is a sequence?

If you’re like me, you’re always looking for a way to engage with the contact, to give them something meaningful.

And there’s a bunch of ways to do that, you could use an Excel spreadsheet, and go back to 1990’s marketing, that’s a great thing to do, NO!

I prefer automation.

When you know there’s a set series of events, an e-mail, a phone call, a task, something of that nature, a sequence is the best productivity hack, because it automates the behavior.

So exactly where you find these sequences?


What exactly is a snippet?

I don’t know about you, but I find myself typing the same things over and over on a daily basis.

Can’t quite turn them into an email template because I don’t use them in every email.

You know, the old school way would be to have a Word document and you cut and paste.

Snippets are a great time-saver.

Analytics That Profit

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!

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