Every business wants thousands of monthly visitors from Google landing on a variety of pages and converting them into customers. This can only be done with having a successful SEO strategy that is long-term oriented. An SEO strategy is the backbone of all SEO efforts for a company. …


An SEO audit is the process of analyzing different elements on your website that can impact performance on organic search rankings. A typical SEO audit should include real-time data from your website. The purpose of an SEO audit is to reveal any problems with your site SEO, so they can…


Many businesses today are aware of the numerous benefits of adopting SEO into their marketing efforts. From getting thousands of organic visitors to your site to building your domain authority, SEO is one of the best long-term marketing strategies for any business. …


When ranking on search engines like Google, many businesses often hire SEO providers or do their own in-house SEO to get organic visitors to their site. A typical SEO strategy will include doing keyword research, creating a content plan and publishing content. …


So why would you want to perform an audit of Google Analytics on your website?

You want to have peace of mind knowing that you are collecting data that you can use to better inform your business decisions.

Be honest, you probably have not spent much time thinking about Google Analytics on your website. …


So, you’ve started a website? Congratulations! Getting your own site is key to running a successful business in 2021. Now that your business is online, you may be coming upon some follow-up questions — like what is SEO?

As you research the next steps for your new website, you’re going…


HubSpot recently conducted a survey What Consumers Want to See on Company Websites. I thought this would be a great opportunity to share those insights so your website will meet the needs of your ideal customer and guide them through their customer journey. …


I know what you are thinking. Phil is a programmatic nerd. Did he get all sentimental and wax nostalgic when cleaning up his office? The answer is no. I did however reflect on several things as I was organizing content in my office. Just like you I have had several…


The success to any marketing effort begins with a solid measurement plan. If you don’t know where you are going, how will you know when you get there?

When it comes to digital marketing for small business, we really like to use the information provided by Google Analytics to develop…


I recently had the opportunity to work with a well-known SME (Subject Matter Expert) who needed to evolve their marketing. In the past, they were so well-known their calendar was full of keynote speaking engagements. The overnight metamorphosis to virtual meetings changed everything. The big events were gone. These opportunities…

Analytics That Profit

At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business!

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